This weekend is Christmas… It’s practically here! This is a sudden realization to many organizations as they open their calendar for the week to see that the holiday season is coming to a close. Read More

You may have heard that your brand’s consistency is an important aspect to your marketing efforts. This may be something you read from an article or heard and think it’s just something “those marketers'' say. Well, we here at Blue42 are here to tell you that what you heard is right. Read More

Companies spend billions annually promoting the face of their brands. Whether that be through celebrity sponsorships, partnership deals, or promoted PR events held daily across the country. Read More

Email marketing has been and continues to be an extremely important and beneficial way to connect with your customers. Read More

New technology will continue to transform the ways in which businesses stay connected with their customers. Read More

Google Analytics is a key component in helping drive your business’s overall success. Many people may think Google Analytics can be “scary” or a challenging area to conquer. We are here to remind you that Google Analytics does not need to be intimidating and by utilizing some basic features, you can better understand several areas of your business. Below you will find the top 5 things to get out of your Google Analytics that will help boost your business’s success. Read More

In today’s age, technology is becoming increasingly more present in almost every person’s life. Meaning, the way companies get and keep their brands in front of customers is ever-evolving. Below, we will share 5 key trends that have continued to change the digital marketing landscape in 2021. Read More

Many online advertisers contemplate their campaign strategy and wonder if they could be performing better.  Even when running a very successful campaign, many question how they can squeeze out a few more conversions.  What prevents most marketers from exploring additional modifications is the fear of making a change that negatively affects the campaign.  The solution to this problem is A/B Testing.   Read More

Have you ever heard the phrase “pictures can say more than 1000 words?” Well, I’m sure you have, almost everyone has. When it comes to selling your product, gathering the right product images can be a make-it or break-it situation. Read More

As we all continue to navigate through these uncertain times, it’s hard to know when things are going to go completely back to “normal”. From the date that everything shutdown, many thought it would be over soon and now here we are over a year later still unsure of when that may be. Read More