General Holiday Season Marketing Tips
This weekend is Christmas… It’s practically here! This is a sudden realization to many organizations as they open their calendar for the week to see that the holiday season is coming to a close. Being the busiest time of the year, it seems as though we get into a pattern of how to plan our marketing efforts as we head into the holiday season. Today, we are going to share some tips with you on some holiday marketing tips to hopefully help you get through the rest of this busy season.
Always start early
Well… it may be a bit late for this one, but something you can do as you are knee-deep into wrapping paper and fulfilling holiday orders is to take notes for next year. Really analyze what people are buying, when you see spikes in your orders, and make notes of what is working well and maybe what isn’t. Then, when next year rolls around and you have to think about what you did last year, which is practically impossible because you can’t even remember what you did yesterday, you can look back at the notes you already took in the moment. This will allow you to define a marketing plan based on the data you gained previously.
Offer the right incentives
‘Tis the season for a good deal right? Well, make sure you are selecting the incentive for your shoppers. It’s always easy to just follow the crowd and pick a popular promotion, but is that what your customers want? Watch the trends of your customers and analyze their shopping efforts with your product or service. In addition, don’t forget to think about things like where do you have mass quantities of stock? What products have the highest profit margin? What is going to get my customers to shop with me and make that purchase over my competitors? By taking these things into account you can create a successful marketing strategy around your holiday promotions. People can shop anywhere over the holidays so make sure you stand out and give your customers the incentive that is going to make them want to purchase with you.
Share the good news
You’ve prepared for the holiday season and you have some killer deals for your customers to take advantage of. The final step is making sure they know what’s coming. Be sure to communicate with your audience on the various platforms that you use to share what they can get when they shop with you. From Social media platforms creating posts on highlighting your offerings to email blasts focusing on those features. Also don’t forget things like changing your website design and even creating specific landing pages to highlight things like “holiday gift ideas” or “gift bundles”. Utilizing digital marketing platforms will help you effectively market your holiday offerings. Ultimately, If you’ve got a deal, shout it from the rooftop so that your customers make the choice to shop with you.
Put some money behind it
In addition to promoting your deals organically, consider creating some ads to help expand your promotions. This will allow you to reach new potential customers and help get your deals in front of their hands. Whether you create social media marketing ads or Google Ads, these efforts will go a long way in efforts. This could be the starting point in the first steps of obtaining a new customer.
Keep it festive
Last but not least, you’ll want to ensure that everything you are promoting ties back to the holidays in one way or another. Spreading the holiday cheer is a great way to make a lasting impression and win return customers. Whether you’re sharing your favorite Christmas cookie recipes on social media or including festive elements in your ad campaigns, the holiday season is perhaps one of the best times to build relationships with your customers.
Although this holiday season is coming to a close, there is no better time to start taking notes and planning for the months to come and the next year. If you are wondering how you do that or where to start, you can always connect with us for advice. We work with several organizations all varying in different marketing needs. Allow us to help you solve your needs and continue to plan as we head into the new year. Start the conversation and connect with us to see how we can help you.
Blue42.