Have you ever heard the phrase “pictures can say more than 1000 words?” Well, I’m sure you have, almost everyone has. When it comes to selling your product, gathering the right product images can be a make-it or break-it situation. Many companies will cut corners on getting quality-grade imagery which can be detrimental to you, your marketing efforts, and ultimately your sales. There are several reasons why obtaining professional quality images can play a major role in the sales of your products. Below we’ve compiled just some of the key takeaways as to why you and your organization should spend the money and invest in quality images.
1. The First Impression Matters
One of the first interactions a customer will have with your product is what they see. Whether that is from social media, website, or third party sellers like Amazon, an image of your product will be the first thing they see. Unfortunately, you don’t get a second chance to make a first impression. What a customer sees from a product image could be enough to get them to want to learn more, or turn them off entirely from your organization and your product. Gathering images to portray your product in an attractive and engaging way could be the difference between someone clicking to learn more or continuing to scroll.
2. Build Trust
Another huge aspect of quality and accurate photos is that they provide customers trust. If your imagery is poor-quality and not accurately showcasing what you are selling, it can be a huge turn off to a customer. The last thing a customer wants is to be misled into buying a product they don’t want. You need to build trust with customers by showing them truthful and honest photos of exactly what they are getting so they’ll want to continue to do business with you.
3. Help Solve a Problem
Some customers need you to help paint the picture for them. You may have an amazing product with a specific solution a customer is looking for but they just don’t know it. By capturing lifestyle and functional images, you can show customers why they need your product and how it will help make their lives easier.
4. Saves You Time and Money
You heard that right! Professional photos can save you both time and money. Although gathering these images may be an initial investment, the return on quality photos can be immense. The right images of your product can help increase sales as you build trust and show your customers the problem they will be solving. Also, by showing accurate representation of what they are getting with their purchase, you will save time and money on the hassle of potential returns. Not to mention, once you have the images you can use these across all of your marketing efforts from website, print material, to social media, and more!
5. Increasing Customer Loyalty
If all of the above reasons are true and help you lead to a sale, you’re more than likely to have a return sale. It’s always easier to retain a returning customer than it is to obtain a new one. By simply starting the process from the beginning the right way with accurate, high-quality, and immersive photos, you’ll build trust with your customers. After providing them a positive experience with your organization, you’ll continue to gain repeat business and ultimately create a loyal customer base.
These are just some of the reasons why spending the money and taking the time to get the right imagery can completely shift your product and its sales. Portraying your products and their features is an investment, but helping paint the picture for your customers can have huge payoffs in the long run.
Take the next steps in gathering the right images for you and your brand. Consider working with Blue42 Agency to capture photo and video assets to ultimately boost your business. We’d be happy to discuss how we can elevate your brand and it’s products to a new level. If you’re ready to get started, contact us here and someone from our team will be in touch with you shortly. In the meantime, check out just a glimpse of the work we’ve done by visiting and following our social media accounts
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