In today’s age, technology is becoming increasingly more present in almost every person’s life. Meaning, the way companies get and keep their brands in front of customers is ever-evolving. Below, we will share 5 key trends that have continued to change the digital marketing landscape in 2021.
1. SEO Marketing
SEO, or search engine optimization is one of the largest and valuable segments of marketing and it only continues to grow. As SEO continues to evolve due to changes in Google’s algorithms, tactics used in 2020 may not serve you as well as taking a step back and revamping your strategy.
2. Interactive Content
Interactive content, such as polls, quizzes, multi-touch photo and video experiences – can bring your brand’s vision and value to life while giving audiences a chance to participate. Interactive infographics and virtual reality overlays are valuable tools that can help your audience easily comprehend and envision your products and services. This type of content can ultimately promote brand awareness by associating your brand name with desirable, memorable, and unique experiences.
3. Customer Segmentation
Customer segmentation isn’t just a buzzword in 2021, it’s a crucial piece that every business needs to include in their strategic marketing plan. Your audience isn’t one-size-fits-all, so the messaging you are sending these unique individuals should be tailored to their specific needs and traits. Customer segmentation helps you categorize your client base into groups that share similar characteristics. Consider taking advantage of this powerful trend in order to optimize the customer journey and encourage repeat business.
4. Personalized Content
Your customers want to feel seen and heard, so providing a personalized experience for them is key to building a lasting connection with your brand. In fact, around 91% of consumers are more likely to shop with companies that present them with personalized offers and recommendations. The first step in this process is learning as much about your customer base as possible by analyzing web traffic statistics and social media analytics. From there, you can begin developing personalized advertising campaigns that target customers by age, location, gender and many other factors.
5. Video Marketing
Engaging customers via video has been a trend for the last decade or so. However, the way that video marketing trends have evolved over this time period continues to keep marketers on their toes with constant shifts in viewer preferences, platform offerings, and advertising options. Instagram, for example, has recently released their IGTV platform that many experts predict will rise in popularity through the rest of this year.
With digital-marketing being a constantly moving target, it can be hard to keep up with the newest trends to keep your brand in the spotlight. The team of experts at Blue42 Agency continue to research, analyze and optimize the latest marketing trends in order to come up with a unique and robust strategy for your company. If you’re looking to make the most out of the latest marketing trends, contact the Blue42 team at support@goblue42.com.
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