Zero-party data (ZPD) is data collected by organizations directly from their consumers. In fact, Forrester defines it as data that consumers “intentionally and proactively share with a brand.” Basically, it is any personal information that comes straight from consumers without any involvement of a third party. This information may include contact information, brand, style, or color preferences, personal inclinations, or anything that can be relevant to marketing your products and services. 

Unlike third-party data, which is usually collected with the help of external sources and often without the customer’s knowledge, zero-party data is gathered by directly asking customers about their choices, requirements, and habits.

The Importance of Collecting Zero-Party Data
Collecting zero-party data is all about asking the right questions to customers regarding their habits, attitudes, and preferences. However, consumers have become extremely conscious and avoid giving out personal information to third parties. So acquiring customer information with their consent has become a priority for businesses. This is why ZPD has become quite unique and valuable because it enables brands to deliver customer experiences that are relevant, comfortable, and compliant while also respecting customers’ privacy. Moreover, ZPD helps brands understand consumers’ motivations, needs, attitudes, and purchase drivers.

Furthermore, zero-party data is ideal for defining brand messaging and determining which marketing channels to use. 

Gathering Zero-Party Data through Form Building
There are various methods of gathering zero-party data—the most popular and convenient of which is form building. Some popular form builder apps to collect data are:

Google Forms: This is not only one of the most popular online form builders, but it is also easy to create and use, making it one of the best tools for conducting surveys. Google forms save your data automatically in Excel format and integrate with Google sheets through Google Workspace.

Microsoft Forms: Microsoft forms are part of Office 365 and are mainly used to create surveys, quizzes, and polls. Their best feature is that it automatically converts your form data into charts and graphs, and you can also transfer this data to an excel sheet.

Type Forms: You can now design beautiful forms that are interesting to fill. These forms also ask questions in a conversational tone and use images, GIFs, and videos to keep customers engaged. It also has inbuilt integration with Google Sheets, Mail Chimp, and Zapier.

JotForm: This is an online form builder that is compliant with data privacy regulations. It has an in-built drag-and-drop interface and more than 10,000 templates for registration forms, surveys, polls, application forms, and more. 

Wufoo: If you are looking for a simple form-builder, then Wufoo is a good option since all you need to do is just drag and drop to build a form. It is a cloud-based form builder, and it's super easy to create surveys, contact forms, registration forms, and more.

Whether you have loads of customer data and don’t know what to do with it or need help collecting consumer information, we are here to help. The Blue42 team is ready to assist you in developing an effective marketing plan for your brand. Contact us today to unlock your brand’s full potential.

With the number of smartphone and tablet users rapidly increasing, mobile-friendly websites are now becoming a necessity for businesses. A website that is not mobile-friendly alienates a large percentage of your prospective customers. This is why website owners need to keep in mind that most people use their smartphones to access the internet. 

Building a mobile-friendly website will not only aid in the growth of your business but will also be crucial in expanding your reach and converting your leads. In this blog, we will discuss certain steps you can take to make your website more mobile-friendly and easily accessible. 

Create a Responsive Website
A responsive website is one that has been designed to adapt to the screen size of the device it is being viewed on. This means that whether a visitor is browsing your site on a desktop computer, a tablet, or a smartphone, they will be able to see it perfectly.

There are a few things you can do to make sure your website is responsive. First, use a responsive design framework, like Bootstrap, which will give you a solid foundation to build your site. Second, use responsive images. This means using images that are the right size for the device they are being viewed on. Third, use media queries. This refers to a CSS technique that allows you to change the styles of your website based on the width of the screen.

By following these tips, you can be sure that your site will look great no matter what device it is being viewed on.

Take Website Speed into Consideration
A slow website can be frustrating for users and may even lead them to abandon the site altogether. There are a few things you can do to improve website speed, including optimizing images and using a content delivery network.

Make the Web Design Simple
Keeping the design simple is a good way to optimize your website and improve user experience. Mobile users are often looking for quick, straightforward answers that don't require them to wade through complex graphics or text. Using large, easy-to-read fonts can also make it easier for users to find the information they want. Finally, make sure your buttons and links are the right sizes so that they can be easily seen and clicked on when viewed through the small screen. 

Avoid Text-Blocking Ads
One way to make your website more mobile-friendly is to forbid text-blocking ads. These are the ads that pop up and block the content of the page, making it difficult to read. Not only are they annoying, but they can also make it challenging to navigate your website on a mobile device. Allowing these ads will only result in a higher bounce rate and less traffic to your website.

Minimize Using Flash
If you're looking to make your website more mobile-friendly, one of the first things you should avoid is using flash. Flash can increase your website load time and also make it more difficult to view on smaller screens. Instead, try to use HTML5 or other mobile-friendly technologies.

To make your website mobile-friendly, you need to look at the site from the user's perspective. This can often be easier said than done, which is why the Blue42 team is here to offer our expertise. Contact us to learn more about how we can help you grow.

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