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IKE TALK - INSIGHTS IN ADVERTISING
IKE TALK - INSIGHTS IN ADVERTISING
Blue 42 has decades of experience in digital marketing, and IKE Talks is where all that insight comes to be shared. Learn something new and contact us today to start your path to marketing dominance.

Is it important to have a ‘Connection with your Social Media Followers?

The simple answer to this question is YES! Read More

Building Your Email Marketing List - The Essentials

Integrating email marketing into your strategy seems very obvious. What may not be so obvious however, is how to develop an audience to communicate with, and not just any audience, but instead a list of subscribers who have an appetite for your messaging, are engaged and will ultimately increase business. Read More

How to grow your brand with social media

Facebook has about 2.23 billion monthly active users! This puts the social media platform at the top of the list for social media sites to use for business. It will give your business the competitive edge to incorporate a Facebook page into your marketing plan. Read More

4 Tips For Increased Web Traffic

The internet takes your local business and brings it into a global marketplace. But like a brick and mortar store, getting people in is half the battle. Here are four things you need to consider when trying to get your web traffic up, and your conversions in. Read More

What's the Difference between Paid Search and Organic Search?

When using a search engine to find a restaurant near you or to find a gift for your mother, have you ever noticed some of the first few search results have the word “Ad” located next to the search title? Read More

Quality Content Is King

You may have heard the saying "Content is King," though when it comes to promoting your brand in the ever-changing digital landscape it should be amended to "Quality Content is King." Every day we're all inundated with content from hundreds of sources, over a dozen mediums, it's easy to ask the question, is there such thing as too much content? Read More

What is SEO and Why is it so Important?

SEO = Search Engine Optimization Still confused?  You are not alone.  Many people understand that SEO essentially means getting more traffic on your website, but not many fully understand how this works...   Read More

Is Your Website Truly Mobile Friendly?

What would happen if you pulled your website up on your phone right now? We are living in a mobile era, anything from ordering a pizza to paying rent can be done from your handy mobile device... Read More

Why is Brand Consistency so Important

Brand recognition is not just about getting your name out there. It's about helping consumers get to know your brand on a personal level.  Read More