With the holiday season comes fierce competition but also great opportunities to boost your sales. Our Blue42 marketing pros have put together some tips that will help you spread holiday cheer and boost your profits through marketing promotions and sales throughout the season.
1. Be Proactive
Our first tip is that you need to create a promotional plan far ahead of the holidays. With so many companies offering promotions throughout the holiday season, you want to make sure that you are doing everything you can to stand out among the crowd. You should decide if you are wanting to offer a few significant discounts throughout the holiday season or if you want to plan a series of shorter-term promotions. Thinking about and making these decisions far ahead of time will increase your chances for success & overall profitability.
2. Create a Holiday Gift Guide w/ Bundles
Make purchase decisions easy for your customers by giving them ideas for gift bundles and providing ways to save. Creating perfect gift ideas that bundle more than one product will not only provide your customers with convenience and peace of mind in the hectic holiday season but will also help you sell more products. Consider offering a discount on these bundles to incentivize customers to buy even more.
3. Offer Free Shipping
If you are unsure what promotion to offer this holiday season, you can never go wrong with free shipping! Free shipping is arguably the best promotion that you can offer year-round. If you are planning on offering free shipping this holiday season, make sure to promote it on all of your digital platforms.
4. Run a Holiday Giveaway
Who doesn’t like free stuff, especially around the holidays?! Tap into the spirit of giving this year by offering a holiday giveaway. By utilizing a giveaway platform such as KingSumo, you can build your email database while also celebrating the spirit of the season. Be sure to run the giveaway for at least 2 weeks and promote it on all of your digital platforms.
5. Get Festive in your Email Marketing
There is nothing quite as nostalgic for your customers as the holiday season. Be sure to incorporate festive imagery and catchy wording to make your email campaigns as memorable and effective as possible. Be sure to pay close attention to your email subject lines and give your customers incentives to shop with you.
We hope these tips will help you come up with an effective holiday marketing plan that increases your profitability this season. If you have any questions or if you would like us to create a customized marketing plan for your business, please contact the Blue42 experts at support@goblue42.com and we would be more than happy to help!
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