You may have heard that Facebook and Instagram are great ways to promote your business, but you may be left wondering, what are the keys to social media success? Our team of social media experts gathered their top 10 tricks that are designed to help you achieve your business objectives through effective social media marketing!
- Understand your followers
- Do your followers react better to selling-style posts or lifestyle posts? Pay attention to which ones get the most engagement and then tailor your strategy around them.
- Make a plan
- Having a plan is key for social media success. Whether it be a month-to-month plan, a quarterly plan, or a weekly plan, be sure to sit down and figure out what you want to promote and how you want to promote it ahead of time!
- Be willing to change
- So you sit down and plan out a month worth of posts and after a week you realize that they are a flop… that’s okay! Social media is an ever changing environment, so as long as you are willing to change and adapt to it, you will be successful.
- Don’t base success on a short period of time
- While it is beneficial to check out your stats month-to-month, you can’t base your overall success on those numbers. Remember that there is a lot more that goes into stats than what you’re posting. Take into account the time of day that something is posted, the day of the week, and even the time of year. Also, remember that social media platforms tend to change up their algorithms OFTEN!
- Use the right platforms
- The type of business you have, along with what you’re promoting and who you’re promoting to, will be large factors of which platforms work best for you. Your business might be successful on Facebook and Instagram whereas another one might find more success on LinkedIn. It’s all about the content you’re putting out and who you’re trying to reach!
- Paid ads are your friends
- While organic posting is very important to a successful social media performance, paid ads are just as important! You can only reach so many people with organic posts, but the options are endless with paid options! However, if you are running paid ads, be sure to have a plan, a realistic budget, and a goal for the outcome.
- Engage with your followers
- Engaging with your followers will help with many things. It will make your page more relevant, make your followers feel like their opinions and comments are heard and helpful, and it will show that you value their interactions on your page.
- Content is king
- Make sure to ALWAYS add an image or video to your posts. People are more likely to stop and read what you have to say if you have engaging content.
- Be relevant
- Make sure you are posting updated content, keeping up with trends, and what’s going on in the world. Be conscious of what you’re posting and when. What you say through your business’s platform will reflect your business and yourself, so make sure it is the way you want to be represented.
- BE FUN
- Fun content is engaging! Post fun videos of your team, take goofy pictures, and make sure your posts are personable. Adding in these types of posts will make your page more relatable and help with engagement!
As always, if you have any questions about social media, or any digital media marketing, reach out to the Blue42 experts at support@goblue42.com!
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