Many customers come to us with the question, "Which advertising platform is right for my business?" This is a great but sometimes complex question to navigate. There are many strengths and weaknesses to these 3 platforms. When comparing the 3 platforms it is important to understand how the majority of your business is generated and where there are further opportunities for growth. Below is an explanation of what each platform provides.
Google Ads
The Google Ad platform offers a number of marketing methods to increase web traffic, gain brand awareness, or generate calls to your business and visits to your storefront. Understanding how you conduct business and the areas you serve will help determine which Google Ads method is right for you. Google Ads can be served by Search (targeted keywords) or Display (targeting Market Segments with the Google Display Network). Google Ads can also be served to a radius as small as 1 mile which can work well for targeting areas around your local business. One of the best things about Google Ads is there is no minimum pricing and no contract.
Yelp Ads
Yelp advertising is a location based advertising platform designed to generate regional business to your brick and mortar storefront. With 178 Million unique visitors monthly, Yelp marketing will enable you to reach a number of people looking for businesses like yours locally. Yelp Ads will target out to 20 miles from your address and requires a minimum monthly spend of $400.
Facebook Ads
Facebook Marketing has many methods of advertising to complete your business goals. From Online Shopping Conversions to Brand Awareness, Facebook Marketing can get your message shared. In Q4 of 2019, Facebook recorded its monthly active users at a staggering 2.5 billion. Facebook Ads can also target geographic locations to fit your business needs. Facebook does not require a minimum spend which makes it very versatile for a majority of businesses.
With the various needs and complexities to your business it is important to choose the platform(s) that fit your business. Feel free to contact us at support@goblue42.com to discuss how we can help your business grow
Blue42.