The simple answer to this question is YES!
However, let’s break down why it’s important to have a connection with your followers and how to form an authentic connection with your followers on social media.
WHY:
Creating a connection with your social media followers will make them feel important and like your business actually cares about them. When your followers feel important, they are more likely to spread positive information about your business and share their experience with your business to others. Your business will evolve from being just another business into a brand that stands out when you interact with your followers. You might wonder what the difference is between a business and brand and why it matters. Think about your favorite brand and why it’s your favorite brand instead of all the other similar brands you’ve heard about. Maybe you associate the brand with health, fitness, beauty, happiness, or other values that are important to you. Whatever it may be, your favorite brand started off as a business with a goal and achieved it through connecting with their customers.
HOW:
Like comments
You may think that liking comments is too simple and doesn’t do anything for your social media page, but it does! By liking a comment from one of your followers, you are creating a connection with the follower and making them feel acknowledged.
Respond to comments
By responding to comments, you are creating even more interaction with your followers and showing them that what they say matters enough for you to take the time to respond. Even a simple response creates a connection between that follower and your business.
Invite people to like your page
When someone gets an invite to like your page, odds are they will hit the like button and become a new follower. By taking the time to personally invite someone who interacted with your page to like your page, you are showing a sense of urgency and connection with your business.
Share things that people post about your business to your page
If someone shares a cool photo or review about your business, be sure to share it on social media! Sharing fans photos and comments to your own business page genuinely connects your followers to your business. They will probably be very excited to see their photos on your business’s page, which will result in a stronger connection to your business.
Yes, it definitely is important to connect with your social media followers!
Blue42.