Why Brand Consistency is so Important

You may have heard that your brand’s consistency is an important aspect to your marketing efforts. This may be something you read from an article or heard and think it’s just something “those marketers'' say. Well, we here at Blue42 are here to tell you that what you heard is right. The consistency of your branding is crucial when it comes to messaging to the masses. We’ll share some of the key reasons why your branding and its consistency play such a big role for your organization

Brand trust and dependability

Customers trust a brand that they can rely on. Your customers are continuously developing a relationship with your brand throughout their customer journey. Along the way, they will establish opinions and ideas based on their interaction with your brand. When your branding is consistent, customers will be able to grow a relationship with your brand and build trust and dependability.

Brand recognition

Are there brands that you recognize without having to see their name or logo? Whatever messaging that is, whether it’s an ad, commercial, or even photo, when brands are consistent with their marketing efforts, consumers are able to unintentionally recognize their marketing. This is one of the biggest benefits of brand consistency. If your brand is able to resonate with customers without having to provide them any context of who you are or what you are selling, your branding is doing the hard work for you.

Building brand awareness

Going along with brand recognition, developing a consistent brand effort will ultimately help to build brand awareness. The more a consumer is able to identify you and your brand, the higher the chances will be that they think of you when they are going to make a purchase decision.

Growing your relationship and sales

As you continue to build on all of these efforts like growing a relationship with your customers and becoming trustworthy and dependable, customers will turn to you when purchasing. You have a higher probability of someone making a purchase with a brand they are familiar with and trust over the competition. 

Ultimately, developing a relationship and working to create a consistent brand will greatly benefit you and your organization. Picking colors and using a cohesive brand voice may seem small, but when you build it up it can make a huge impact in your business and relationship with your customers. 

If you are wondering how to build consistency in your branding and don’t know where to start, our team would be happy to help. We can help to develop a plan and create the necessary brand guidelines and material needed to set yourself up for successfully creating brand consistency. If you are interested in learning more, be sure to reach out and connect with us to take your first step in creating a consistent brand.